Registering a trade mark in the EU (EUTM) is a strategic step that secures protection for your brand simultaneously across all 27 EU member states. In 2026, the cost of the procedure consists of official fees and professional legal support.
To plan your budget correctly, it is important to understand exactly what you are paying for and how to avoid unnecessary financial risk.
What Does the Cost of Registration Consist Of?
The price of EUTM registration is made up of two components:
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Official EUIPO fees — mandatory payments to the European Union Intellectual Property Office for examination of the application (see the official EUIPO fee schedule).
EUIPO Fees -
Authorised representative services — professional clearance of the mark, preparation of documentation, and legal support throughout the procedure.
The final amount of the official fees depends exclusively on the number of classes of goods and services claimed.
Important: the type of trade mark (word mark, figurative mark, or combined mark) has no bearing on the amount of the official fee.The fee is the same whether you are registering a name alone or a logo combined with text.
Official EUIPO Fees in 2026
Below are the Office's basic fees for filing an application electronically. These amounts are mandatory and are paid directly into the EUIPO budget:
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€850 — basic fee (covers the first class of goods or services);
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€50 fee for the second class;
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€150 — fee for the third and each subsequent class (per class).
For example, registering a brand in two classes (for instance, clothing and online sales) would cost €900 in official fees (€850 + €50).
Why Authorised Representative Services Save Your Budget
Attempting to file an application without professional support often results in wasted expenditure. The key risk is that, in the event of a refusal, the official fees are not refunded.
Without a preliminary analysis, you risk simply forfeiting an amount starting from €850 to the Office, having received a refusal due to a conflict with an existing brand or non-compliance with EU requirements. Professional support from eutm.com.ua protects you against precisely this kind of loss.
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Preliminary expert search — we analyse your mark against the databases of all EU member states. Carrying out a clearance check at the outset is far more cost-effective than filing an application for €850 and losing that sum irrecoverably to a refusal.
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Correct class selection — we help you cover all relevant areas of your business without overpaying for unnecessary classes.
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Accuracy guaranteed — a correctly prepared application filed right the first time removes the risk of refusal due to formal errors.
How to Start Your Registration Today
If you would like a precise cost calculation tailored to your business, submit a request for a consultation. We will calculate all the costs involved and help protect your brand in Europe.
